Web Development
As a design student, I was tasked with creating a series of informative and visually appealing projects. Let me take you through my process and the final results.
For the first project, ‘Welcome to the Logo Creation Page’, my aim was to showcase the evolution of Apple's iconic logo design. I began by taking an in-depth look at the history and origins of Apple as a company. Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, pioneers of the computer revolution. The company's early years were marked by rapid growth, innovation and the development of iconic products such as the Apple I and Apple II.
As Apple grew, so did the need to establish a strong and recognisable brand identity. The company's first logo, designed by Ronald Wayne, featured an image of Isaac Newton sitting under an apple tree. This was soon replaced by the now-famous chip-apple logo, which has undergone various improvements and updates over the decades.
My aim was to capture this evolution visually, highlighting how the Apple logo has adapted and modernised while retaining its core elements and brand recognition. I began by carefully cataloguing the different logo versions, analysing the design changes and stylistic choices made along the way. I then synthesised this information into a coherent visual narrative, using a clean, minimalist layout to guide the viewer through Apple's brand journey.
The main challenge was to find the right balance between presenting the design elements and providing relevant contextual details about Apple's growth as a company. Through an iterative design process, I refined the layout and visual hierarchy to ensure that the information was presented in a clear and easy-to-follow manner. The end result is a visually striking overview that educates the viewer on the evolution of the Apple brand in the context of the company's remarkable success and influence.
